Tacky Joy Factory's "Welcome to the Circus" Premiere Photos
4/28/2025
Leo Baker's new brand Tacky Joy Factory dropped its first official vid to an audience of A-listers and NYC stars. He even got a SOTY on the session for the team's big day out. Roll up. —Ted Schmitz
Photos by Sam McGuire
Starting off, Leo and the whole team drove up to Brooklyn's hottest DIY for some pre-premiere ripping. You could also take the train, if you wanted
SOTY ALERT: Too bad the gate's locked...
Guess doors just open for you when you got that title
ROLE CALL: Tristan Baesen, Captain and CEO Leo Baker, Roman and brother Rocco Marsh, the iconic Alex White and upstart Nora Baker. Get to know these names
First look at the proddy (if you don't count that last photo)!
A sunny day in New York with some wide-open asphalt: a skater's dream
Sheddin' layers, shit's heating up!
Don't need much to make us happy. A chill nosegrind by Miles Marquez will do
You thought the brand manager couldn't bust?!
You haven't been paying attention for like 20 years then. Alex White catches the crook
Another costume change?! Brian's on his Gaga shit with a timeless back noseblunt
Time for the ams to get theirs. Nora Baker picks on the bricks
Tristan Baesen came a long way from our backyard in The Bay. Back lip
Texas ripper Rocco Marsh floats FSO over the bucket
Clipped up too?!
Those vines ain't the only plants on this fence. Levi Hylton hits a high one off the crusty ramp
What do you think, BA? Enough play time?
Alright, see you at the premiere
Walkin' up I thought this was the spot
But up the block, we got a dead give away. Leo with the official title on the fuckin' marquee!
Must be the place
Don't worry, I know the bouncer. Marsh fam in effect. Now, let's see who made it past 'em
Nora sitll in the same tee from the session. That's the skate-rat shit we respect
Damn, BA beat us here. You love to see a punctual SOTY
Beautiful people, everywhere
You know the kids wouldn't miss it
Dinner and a show?! This is one classy ass circus
Not sure what's sicker: BA's lovely company or the fact he already crushed a box of popcorn
Leo knows 'em too! We gotta get him some popcorn though
Who else does Leo know? Bestie Brian, of course
Tristan and Nora, too. But you already know that. It's just sick to see 'em smilin'
Can't believe we made it this far without calling anyone "Legends," but now, it's justified. Alexis Sablone and Alex White, two of the best
TFW: the homie pulls up to the premiere
Part II
Up on the wall, we got all the art from Tacky's first drop
And over on the table, you can see the real things
Get yours
They got flicks too! Higher res ones comin' to the site soon
What the fuck is my goofy ass takin' a picture of?
Oh, yeah, an actual photographer—the unrivaled Sam McGuire. He shot most of this thing, you know?
Photobomb extraordinaire
Alexis, in good company
Connectictut, stand up!
Queens too! The boys from Jackson Heights pulled up. Alright, should we check this vid?
First in, of course
The team takes their seats up top
First a few words from the company's top dogs. You can't see, but Alex is behind that pole
For real, though, she is
Alright, let's start this shit!
Iconic NYC spots?! Check
Urban wallies? Check!
Flushing bangers?! Triple check!
This ain't a roster of OGs, you know?
The crowd loves it!
Team, get up here!
After the show, we got a quick Q&A with the stars
Puttin' the kids in the spotlight is high-key poetic
It's all love tonight. One more lap and let's bounce
One of them runs a website, the other is married to a famous skate wife and one is slightly shorter than the others
One more for the road
Damn, this place really filled up
Black and white? Color must've been fucked. My b
Post-video glow, Nora got it
Poppa J rolled through with friends
Beatrice, Sima and company, too
Photo ops, all night
One more with the full cast
And one more with top brass
One more iced tea for the road
For real, this shit ain't free. There's no marketing department, no social team, no dedicated sales director: this is DIY from the ground up and we gotta support when we can
Looks like that's our cue
Last look
And we out! Nora and Leo get one more with the marquee before hittin' the ice cream spot. Take your hat off to Leo for puttin' on a helluva a show and spotlighting some new talent. Check the vid when it's live and grab a board at your local









































































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